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ElevenLabs products are organized into three product lines: ElevenCreative, ElevenAgents, and ElevenAPI, as shown in the footer navigation of elevenlabs.io (checked 4 Nov 2026). ElevenCreative covers voice AI for creators, ElevenAgents covers conversational voice agents, and ElevenAPI covers developer APIs — together spanning more than a dozen tools for text to speech, dubbing, voice cloning, and speech recognition.
Best for: Creators, teams, and developers choosing which ElevenLabs product line fits their use case — content production, voice agents, or API development.
Not for: Anyone looking for a single-product walkthrough; each product line has its own tools, documentation, and pricing details.
Starting price: Free $0 (10,000 credits/mo) (checked 4 Nov 2026); paid plans from $6/mo (checked 4 Nov 2026).
What are the ElevenLabs products?
ElevenLabs groups its lineup into three product families. ElevenCreative is the home of voice AI tools for creators: text to speech, dubbing, voice design, the voice library, sound effects, and the Reader app. ElevenAgents is the conversational AI platform for building voice agents that talk with customers over the phone or the web. ElevenAPI is the developer surface: REST APIs for speech synthesis, speech-to-text, voice cloning, audio isolation, and forced alignment. This split matters because the three lines serve different buyers — a YouTuber and a backend engineer rarely need the same tool — and because pricing, docs, and support differ across them.
The grouping is visible in the footer navigation on elevenlabs.io, where the company lists ElevenCreative, ElevenAgents, and ElevenAPI as its three product tabs (checked 4 Nov 2026). If you have used ElevenLabs only for text to speech, you have seen just one corner of ElevenCreative; the full catalog is considerably wider, and this guide maps every part of it.
ElevenCreative: voice AI for creators
ElevenCreative is the largest of the three lines and the one most individual users touch. It collects every tool that turns text or existing audio into finished voice content: narration, dubbed video, character voices, sound effects, and audiobooks. The tools share the same voice models and the same credit pool, so work you do in one carries over to the others.
Text to speech and voice generation
Text to speech is the flagship product: type or paste text, pick a voice, and generate studio-quality narration. The voice library holds thousands of community and professional voices, and voice design lets you build a voice from a text description instead of a recording. Our text-to-speech settings guide explains the stability and style controls that shape each generation, and the voice library guide covers how to find and save voices.
Dubbing and video localization
Dubbing Studio translates video into 29+ languages while preserving the original speaker’s voice character. You upload a video, review the translated transcript, and export dubbed audio timed to the original. See our Dubbing Studio guide for the step-by-step workflow.
Voice changer, sound effects, and music
The voice changer converts uploaded or recorded speech into another voice, which streamers and role-players use for character work. A separate sound-effects generator creates ambient audio and effects from text prompts, and a music tool composes short tracks — handy for intros, transitions, and background beds without a licensing hunt.
Reader app and audiobooks
The Reader app turns articles, PDFs, and ebooks into spoken audio on your phone, and the audiobook workflow produces chaptered narration for publishing. Our Reader guide walks through the mobile setup.
ElevenAgents: conversational voice agents
ElevenAgents is the platform for building AI voice agents that hold real conversations: customer support lines, appointment booking, lead qualification, and reception-style call answering. You define the agent’s role, connect a phone number or web widget, and the agent talks with callers using ElevenLabs voices, with speech recognition transcribing what callers say and the language model deciding each reply. Businesses use it to answer calls after hours, screen inbound sales calls, and handle routine questions without staffing a full desk.
Agents draw on the same voice stack as ElevenCreative, so a brand voice you design for marketing can also answer the phones. Enterprise buyers get extras like SSO, data residency, and a 99.99% uptime SLA — see our enterprise pricing guide for what the business tier adds over the $99/mo Pro plan (checked 4 Nov 2026).
ElevenAPI: developer APIs
ElevenAPI exposes the voice stack as REST APIs for developers embedding speech into their own products. The text-to-speech API generates audio from text with voice, model, and output-format parameters. Scribe is the speech-to-text API for transcribing audio. The forced-alignment endpoint returns word-level and character-level timestamps for existing audio — see our timestamps guide for the request format and response fields.
Other endpoints cover voice cloning, audio isolation (stripping background noise from recordings), and project management. Authentication uses an API key from your account dashboard — our API key guide shows where to find it — and every call draws from the same monthly credit pool as the web tools.
How to choose the right ElevenLabs product
Pick by what you ship, not by what sounds impressive:
- Shipping videos, podcasts, or audiobooks? Start with ElevenCreative’s text to speech and dubbing.
- Answering customer calls or booking appointments? Build a voice agent in ElevenAgents.
- Embedding voice into your own app or pipeline? Use the ElevenAPI endpoints.
- Need a custom brand voice everywhere? Design it once in ElevenCreative, then use it in agents and API calls.
- On a team with compliance needs? Check the enterprise tier’s SSO, data residency, and HIPAA/BAA options before scaling.
ElevenLabs products pricing
All three product lines share one pricing plan: your monthly credits work across ElevenCreative tools, ElevenAgents minutes, and ElevenAPI calls. Free costs $0 and includes 10,000 credits per month (checked 4 Nov 2026). Starter is $6/mo with 30,000 credits (checked 4 Nov 2026), and a $1 first-month offer for Starter was shown until Nov 8 when checked on 4 Nov 2026. Creator is $22/mo with 121,000 credits (checked 4 Nov 2026), and Pro is $99/mo with 600,000 credits (checked 4 Nov 2026). See the full plan details in our ElevenLabs pricing guide.
| Plan | Price | Credits/mo |
|---|---|---|
| Free | $0 | 10,000 |
| Starter | $6/mo ($1 first month, shown until Nov 8 when checked 4 Nov 2026) | 30,000 |
| Creator | $22/mo | 121,000 |
| Pro | $99/mo | 600,000 |
Pros
- One account covers creators, agents, and APIs — no separate subscriptions per product line.
- Shared voice library and custom voices work across every tool.
- Free tier with 10,000 monthly credits lets you test before paying.
- Enterprise tier adds SSO, HIPAA/BAA, data residency, and a 99.99% SLA.
Cons
- The catalog is sprawling — new users often don’t know which tool fits their task.
- Voice agents and API usage can burn credits fast if you don’t monitor consumption.
- Some advanced products (agents at scale, compliance features) need the enterprise tier with custom pricing.
- No single dashboard compares all three product lines side by side; you learn each separately.
Who should NOT use ElevenLabs products
The full product lineup is not for everyone. If you only need occasional text-to-speech narration, the wider catalog — agents, APIs, dubbing — will just add confusion; stick to the basic text-to-speech tool. Teams that need on-premise deployment or fully offline processing should look elsewhere, since ElevenLabs is cloud-based. Video creators wanting AI video generation won’t find it here — ElevenLabs is audio-only, with no video models. Shoppers hunting for the cheapest possible TTS should compare credit costs carefully, because voice agents and heavy API use can consume credits faster than simple narration. And if your team needs a single unified dashboard that compares all three product lines side by side, be aware that each line is learned separately.
Frequently asked questions
What are the three ElevenLabs product lines?
The three product lines are ElevenCreative, ElevenAgents, and ElevenAPI, as listed in the footer navigation on elevenlabs.io (checked 4 Nov 2026). ElevenCreative holds the creator tools (text to speech, dubbing, voice library, Reader), ElevenAgents holds conversational voice agents, and ElevenAPI holds the developer APIs.
Which ElevenLabs product is best for YouTube videos?
ElevenCreative’s text to speech is the usual starting point: generate narration in a chosen voice, then use Dubbing Studio to localize finished videos into 29+ languages. The voice library gives you thousands of voices to audition, and voice design builds a custom voice from a description when nothing existing fits your channel.
Does ElevenLabs offer voice agents for businesses?
Yes. ElevenAgents is the conversational AI platform for voice agents that answer calls, book appointments, qualify leads, and handle support questions over the phone or a web widget. Businesses needing SSO, data residency, HIPAA/BAA, or a 99.99% uptime SLA should look at the enterprise tier — see our enterprise pricing guide for details (checked 4 Nov 2026).
Is there an ElevenLabs API for developers?
Yes — ElevenAPI is the developer product line, with REST endpoints for text-to-speech, speech-to-text (Scribe), voice cloning, audio isolation, and forced alignment with word-level timestamps. You authenticate with an API key from your dashboard; our API key guide shows where to find it.
Are all ElevenLabs products on one subscription?
Yes. One ElevenLabs plan covers all three product lines — your monthly credits work across ElevenCreative tools, ElevenAgents minutes, and ElevenAPI calls. Free gives 10,000 credits/mo at $0, Starter gives 30,000 at $6/mo, Creator gives 121,000 at $22/mo, and Pro gives 600,000 at $99/mo (all checked 4 Nov 2026).
Is there a free ElevenLabs plan?
Yes. The Free plan costs $0 and includes 10,000 credits per month (checked 4 Nov 2026), which is enough to test text to speech, try voices, and experiment with the API before paying. A $1 first-month offer for the Starter plan was shown until Nov 8 when checked on 4 Nov 2026.
Sources checked
- https://elevenlabs.io/ — official site; footer navigation lists the ElevenCreative, ElevenAgents, and ElevenAPI product lines, checked 4 Nov 2026
- https://elevenlabs.io/pricing — official pricing page (Free, Starter, Creator, Pro plans and credit amounts), checked 4 Nov 2026
- https://elevenlabs.io/docs/api-reference/forced-alignment/create — official Forced Alignment API docs, checked 4 Nov 2026
Last updated 4 Nov 2026. Prices checked on the official ElevenLabs pricing page on that date; confirm at checkout.